The Client

Ellure Hair & Beauty

Ellure is a hair and beauty salon in the heart of Downton. This project focused on developing a cohesive visual identity that balances modern refinement with a warm, welcoming atmosphere rooted in the local community. Inspired by natural motifs and a calming, pastel-led palette, the brand captures a sense of renewal and understated luxury. From the logo symbolism to the typography and colour direction, every element was designed to position Ellure as both a premium destination and a trusted village sanctuary.

Logo for Ellure Hair & Beauty featuring a gray wreath of floral branches and a bird, with the name 'Ellure' in large font and 'Hair & Beauty' below in smaller font.

  • The brief for Ellure centred on creating a refined brand identity for a luxury beauty and hair salon that feels both elevated and deeply connected to its local community. The vision was to balance modern sophistication with timeless charm, developing a visual language that communicates tranquillity, warmth, and understated luxury. Drawing inspiration from natural motifs and a soft, calming palette, the project aimed to capture a sense of renewal and belonging, positioning Ellure as a premium destination while maintaining an atmosphere that feels welcoming and personal.

  • The vision for Ellure was to create a brand that feels like a sanctuary: elegant, calming, and quietly luxurious. The identity was designed to reflect renewal, beauty, and connection, blending modern refinement with timeless village charm. Inspired by natural elements and a soft, tranquil colour palette, the brand direction aims to evoke warmth and serenity while maintaining a sophisticated edge. Every visual decision supports a cohesive experience that positions Ellure as both a premium beauty destination and a welcoming, trusted presence within the Downton community.

    • Full Brand Identity

    • Website Design

    • Full range of Marketing materials

    • Content creation

Award plaque on a wooden stand recognizing Ellure Beauty as the 2025 winner for the Beauty Salon of the Year at Salisbury Journal, placed on a wooden table inside a salon.
Interior of Ellure Hair & Beauty salon with styling chairs, reception desk, chandelier, and decor, featuring a website overlay with salon information and images of treatments.
A woman with red hair and glasses giving a facial treatment to a client lying on a bed, reflected in an ornate framed mirror.
A hairstylist with a bandana styling a woman's wet hair in a salon with a mirror and window in the background.
A seamless pattern of white line drawings of small birds and delicate flowering branches on a muted gray background.
Sign for Ellure Hair & Beauty with decorative floral frame and silhouette of a bird in white on gray background.
Close-up of a hand receiving a massage with a logo overlay featuring a stylized letter E with a bird and floral accents on a light blue circle.
Line drawing of a small porch or entryway with a door on a textured wall, overlaid on a photograph of a bathroom with towels and bottles on shelf, and a mirror with candles and branches.
A treat menu for Ellure Hair & Beauty, placed in a clear stand on a wooden table with a glass of champagne with a raspberry and desserts in the foreground.
Interior of a hair and beauty salon with shampoo stations, a brick wall, a framed award plaque, and shelves with beauty products and towels.
A woman with red hair and glasses receives a facial treatment from a cosmetologist in a spa room.