The Client
Traction Engine Driving Days
Traction Engine Driving Days is a truly unique business offering immersive, full-day steam engine and roller driving experiences in the heart of the New Forest. I worked with them to create a nostalgic yet professional brand identity that reflects the charm and heritage from custom logos and colour palettes to printed materials and merchandise. Alongside this, I designed and built a fully responsive, user-friendly website that captures the experience, provides clear booking information, and brings their vintage aesthetic into the modern day.
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Traction Engine Driving Days offers immersive full-day experiences driving authentic steam engines and rollers through the New Forest countryside. We undertook a complete brand and website design package, something that would reflect their heritage roots, attract a wider audience, and bring their offline charm to the online space. The goal was to create a strong, characterful identity and a responsive website that made it easy for users to understand the experience and book online.
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Our aim was to create a visual identity that felt nostalgic, trustworthy, and full of personality, just like the experience itself. We blended vintage-inspired design elements with a clean, modern layout to ensure the brand felt both authentic and accessible. From flat caps and fireboxes to countryside runs and pub lunches, every detail was considered to give the brand warmth, clarity and a strong sense of storytelling. The website was designed to guide users effortlessly through the experience, highlight key selling points, and provide a seamless journey from landing page to booking.
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Full Brand Identity
Website Design
Content Creation
