The Client

Traction Engine Driving Days

Traction Engine Driving Days is a truly unique business offering immersive, full-day steam engine and roller driving experiences in the heart of the New Forest. I worked with them to create a nostalgic yet professional brand identity that reflects the charm and heritage from custom logos and colour palettes to printed materials and merchandise. Alongside this, I designed and built a fully responsive, user-friendly website that captures the experience, provides clear booking information, and brings their vintage aesthetic into the modern day.

Green vintage-style sign reading "Traction Engine Driving Days, Steam preservation since 1952".

  • Traction Engine Driving Days offers immersive full-day experiences driving authentic steam engines and rollers through the New Forest countryside. We undertook a complete brand and website design package, something that would reflect their heritage roots, attract a wider audience, and bring their offline charm to the online space. The goal was to create a strong, characterful identity and a responsive website that made it easy for users to understand the experience and book online.

  • Our aim was to create a visual identity that felt nostalgic, trustworthy, and full of personality, just like the experience itself. We blended vintage-inspired design elements with a clean, modern layout to ensure the brand felt both authentic and accessible. From flat caps and fireboxes to countryside runs and pub lunches, every detail was considered to give the brand warmth, clarity and a strong sense of storytelling. The website was designed to guide users effortlessly through the experience, highlight key selling points, and provide a seamless journey from landing page to booking.

    • Full Brand Identity

    • Website Design

    • Content Creation

Collage of vintage steam traction engines with people operating and observing them, centered around a sign that reads 'Traction Engine Driving Days, Steam Preservation Since 1952'.
Web page for Traction Engine Driving Days featuring images of vintage steam tractors, a person driving a steam engine, and testimonials from visitors. The page promotes a full 8-hour driving experience and details about the engines.
A vintage steam tractor chugging along a path, with a man driving and smoke billowing from its chimney, surrounded by trees and blooming flowers in a park.
A vintage steam-powered tractor with large red wheels driving on a rural road surrounded by trees and grass, at a steam engine driving event.